Monday, September 22, 2008

Yogurt Lids fight cancer?

I was watching tv tonight and noticed a Yoplait Yogurt commercial in which they are asking everyone to send in their yogurt lids as part of a fundraiser.

From the Yoplait website:
During our annual drive, for every pink lid you send in Yoplait® will donate 10 cents to Susan G. Komen for the Cure®, up to $1.5 million. And we guarantee a donation of at least $500,000. So grab your friends, coworkers, yoga class or neighbors and start getting involved today.

10 cents for every lid!?
Why not just donate the price of postage directly to the Susan G. Komen Foundation? Do the simple math, one person sends one lid to Yoplait. They spent a MINIMUM of 42 cents for postage! That's over 4 times the money that would be raised!
Am I missing something here?

I'm no hippie, but it would seem that Yoplait is killing the environment as well. They want you to rinse the lid, bag it in a plastic bag and mail it.
Waste water, waste gas and use a shit ton of plastic.


Kelly Kane said...

Touche my friend! I never really thought of it like that, but that's soooo true, people need to spend more on stamps, they need to come up with a new way. Maybe it's filling out a code online.

A little fun fact about me: When I was in college I worked as an intern on the Yoplait Save Lids to Save Lives PR campaign... I mostly did photo copying and research though... dun dun dun, the more you know


Garnet said...

Your argument does make a lot of sense. But consider two things:
1) you can/should send more than one lid per envelope. In the past I've been able to cram about 10-12 in a business sized envelope with one stamp.
2) several supermarkets have little kiosks in the yogurt section of their stores where you can stick your saved lids in. No stamps required.

I like your blog, btw. :) Keep it up!

Ryan said...

think about how much money those fancy collection kiosks cost. What if that money was donated as well!

Nick F said...

Let the pink madness begin!